CARE & WEAR

We design our pieces to be worn often, lived in, and kept for a long time. A little extra care goes a long way — not just in how they look, but in how they feel over time.

WASH INSIDE OUT ON A COLD, GENTLE CYCLE

Turning your garment inside out helps protect prints and surface fibres from friction during washing, keeping colours sharper for longer. A cold, gentle wash is kinder to the fabric, reducing wear and helping your piece hold its shape over time.

LINE DRY IN THE SHADE

Air drying avoids the stress and heat damage caused by tumble drying, which can weaken fibres and lead to shrinkage. Drying in the shade also helps preserve colour and prevents fading.

AVOID BLEACH & HARSH DETERGENTS

Strong detergents and bleach can break down natural fibres and dull colours. A mild, non-biological detergent keeps your garment clean without compromising the fabric.

IRON INSIDE OUT ON LOW

If needed, iron on a low heat and always inside out. This protects prints and avoids unnecessary heat damage to the surface of the fabric.

TREAT STAINS EARLY, AND KEEP IT SIMPLE

Most stains don’t need harsh chemicals — just a bit of time and the right approach.

For everyday marks, rinse with cold water as soon as you can and gently work in a small amount of mild detergent. Avoid hot water, as it can set stains deeper into the fibres.

For oil-based stains, a little washing-up liquid can help break things down. For natural stains like fruit or grass, a light paste of baking soda and water can lift marks without damaging the fabric.

Always test on a small, hidden area first, and avoid scrubbing too hard — being gentle helps protect the fibres and keeps your garment looking its best.

SIZE IT UP. HAND IT DOWN. EMBRACE THE FADE. REFUSE THE LOUD.

We believe clothes are meant to be lived in.

Sized up for longer wear, passed between siblings, friends and seasons — each piece softens, fades and takes on a life of its own. The sun, the sea, the washing line — all part of the story.

Nothing needs to stay perfect. In fact, it’s better if it doesn’t.

A well-worn tee, a faded print, a softened fabric — these are the things that make it yours. The kind of pieces that feel better with time, not worse.

Wear it often. Let it fade. Pass it on.